Background
ACA Acupuncture & Wellness is the first and largest Chinese-medicine franchise in America, offering acupuncture, traditional Chinese medicine, and massage across nine New York City clinics plus the ACA Fertility Center.
Marketing Director Shawn Yue runs a busy promotional calendar. Seasonal gift card promotions are a core part of it, and every one of them runs through the website. ACA’s marketing team develops each campaign’s strategy, while Pronto supports the website implementation and launch.
ACA sells gift cards through a WooCommerce store on a Divi site that Pronto hosts and supports under its ongoing Website Support plan. When a campaign goes live, the pop-up, the checkout, and the promo codes all have to work perfectly, together, from the first minute.
The Challenge: Reliable, On-Time Campaigns With Service-Specific Discounts
Every ACA campaign follows the same demanding pattern. A promotion is announced to the email list in advance, so the website has to go live at an exact time, often midnight on a weekend.
Each campaign needs a homepage pop-up plus WooCommerce promo codes, and the discounts must apply to only the eligible services. A 50% code for an initial acupuncture consultation has to discount exactly that and nothing else: not a massage, not an add-on, and not a booking at a different clinic.
There is a third moving part. ACA already runs an email sign-up pop-up, and the campaign pop-up has to appear alongside it, not on top of it.
If a code applies to the wrong service, patients buy the wrong gift card, refunds and apology emails follow, and the brand takes the hit.
With campaign briefs often arriving just days before launch, ACA needed more than quick answers. It needed a process it could rely on.
The Solution: One Streamlined, Staging-Tested Workflow Across Teams
For the Mother’s Day 2026 campaign, Pronto put an efficient workflow in place for these recurring requests. It takes each promotion from brief to live launch, with a project manager coordinating design, development, and QA behind the scenes.
ACA makes the request and approves the result. Pronto’s team handles everything in between.
Every seasonal promotion now follows the same five-step path from request to automatic retirement.
Promo Codes That Only Discount the Right Services
The team configured WooCommerce coupons that are restricted on three levels: by service, by add-on, and by clinic location.
“Please make sure the codes are invalid when people choose other add-on conditions.”
For Mother’s Day, MOMHEAL2026 discounted exactly two acupuncture services, bringing an initial consultation with treatment to $125 and a follow-up to $90. MOMRELAX2026 applied only to the 60-minute massage at $96. Choose anything else, and the code simply does not work.
The “Care That Heals” Mother’s Day pop-up spelled out exactly which services each code covered, and the coupons enforced it at checkout.
That requirement is now built into the setup, not checked by hand at the last minute.
Staging First, Then Client Sign-Off
Nothing touched the live store until it had been approved. The pop-up, its trigger rules, the interaction with the email sign-up pop-up, and every coupon scenario were built and tested on a dedicated Kinsta staging site.
Then ACA got the staging link to verify everything for itself before launch.
Scheduled to Launch and End Automatically
Once approved, the campaign ran itself. The pop-up and codes were scheduled to auto-publish at 12:00 AM EST on May 1 and to switch off automatically at 11:59 PM on May 10.
The pop-up appeared six seconds after landing, once per day per visitor. After May 10, the email pop-up returned to normal on its own.
Nobody had to be awake at midnight for the weekend launch, on either side.
The Results: On-Time Weekend Launch and a Repeatable Process
The Mother’s Day campaign launched successfully on schedule, with no technical issues or checkout errors. It ran for ten days and ended itself. Every code worked only on the intended services, with no manual intervention at go-live.
From request to live in four days, with the campaign ending automatically on schedule.
The turnaround was fast: the request arrived April 27, the design was delivered April 29, the build was verified on staging April 30, and the campaign went live automatically on May 1.
Just as importantly, the process has already been reused. ACA’s very next promotion, the Father’s Day 2026 campaign, went through the same workflow: requested June 10, built and verified on staging June 11, and scheduled to retire automatically on June 22.
Along the way, the Pronto Website Support team also turned a client idea into a reusable feature: a gift card page reminder that keeps the promo code in front of shoppers at checkout, ready to switch on for future campaigns.
ACA can now run urgent, weekend, time-sensitive promotions with confidence that the offer and the discounts will work exactly as scheduled. Each new campaign starts from a tested playbook instead of a blank page.
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