It used to be that when we wanted to find a business, say a computer repair centre, we would look in the Yellow Pages for shops that are close by. That era is gone, now we use smartphones and social media. If we are in San Francisco and want to find a repair centre near us, we search for one on our device e.g., Computer Repair Centre San Francisco. We don't want search results from Portland Oregon, it doesn't help us. This form of searching is called Local Search, and it has become something consumers rely on and trust explicitly. Companies that take advantage of local search can reap massive benefits. The info graphic below explains the power of local search.
Are you using local search to its full potential? If no, please give us a shout, we are here to help make you the local champion.
Click on the info graphic below to enlarge it.