The Internet makes it possible to rapidly scale investment in demand generation. Small businesses can create and run ads in a few minutes, targeting prospects with pinpoint precision. But all the tools in the world don’t necessarily lead to a positive return on investment (ROI). You must target the right people, with the right message, at the right time.
Search Engine Optimization (SEO) has long been the holy grail of digital marketing. It is the one way in which you can make your brand stand out from hundreds of competitors and build a foundation for long-term success that only grows with time. If your website ranks highly in Google’s Search Engine Ranking Positions (SERPs), it will continue to do so as long as you produce content and distribute it.
Google AdWords has been one of the most immediate and effective ways to generate traffic to a small business website since it launched nearly 20 years ago. One of its most underappreciated (and underused) features is the ability to launch Google Local Services Ads that target specific people in your area who might be interested in your local business’s products or services.
Pronto has grown a lot in the last few years, and we’ve welcomed many new clients outside of the IT industry, the market in which we made a name for ourselves. This month, we’re looking at some Legal Websites we made for our clients in the private law industry, and how we helped them shine.
You want to build your brand, establish your reputation online, and drive people to your site. Somewhere along the line, someone tells you content marketing is the way to go. They’re right. Before we explore the Content Marketing Tips, let’s start with the basics.
Backlinks (known as inbound/external links from relevant websites) are significant for your site's keyword rankings. Websites with more backlinks rank higher on the search engine results page.
Check out this quick video for a deep-dive look at What are Backlinks, anchor text, why you need them, and things to consider when growing external links to your site.
To truly understand your customer’s experience interacting with your business, you need to take a step back. Increasingly, small companies are turning to maps of customer interactions, known as customer journey maps.
It’s vital to fully understand why someone decides to buy…or not to buy.
In this showcase, we’ll be taking a look at some of the Nonprofit Websites Pronto has created for some of our NPO clients. These websites are different from those built for businesses, so they create unique challenges our teams enjoy meeting.
First up is a website for an El Paso area organization that clothes children in need, then we have an NPO in Ohio supporting people with disabilities, and finally we’ll look at a website for an NPO that is dedicated to helping other NPOs in New York succeed.
You’ve hit a wall. You’ve tried Google Ads, your website is optimized for SEO, and you’ve posted articles on your site. And while these techniques brought in a lucrative traffic boost the last few months, now your results have plateaued.
You’re starting to feel defeated.
Google Ads, formerly known as AdWords, is one of the largest and most effective advertising networks available, providing access to billions of searches every year around the globe. Among the several types of ad campaigns, you can run on Google’s platform, is a Display campaign with a custom audience that retargets select visitors to your website.
This month in the Pronto showcase we have three IT Websites. While these companies are similar, their target audiences are not, so we took a unique approach to each site’s design.
First is a business-focused IT services company from right in the heart of Los Angeles.
The struggles that many small businesses encounter when entering a competitive marketplace is capturing quality leads and visitors to their website. A product or service can sound promising and enticing to a niche market at the start, but as time progresses, optimism can slowly chip away, and a question now pops-up: “Why is my website not generating traffic and leads?” It’s disheartening when you make several attempts to make your site look topnotch to pull in more visitors, but still, your pipeline remains dry.