The world of online marketing is overwhelming. There are literally thousands of tools out there designed to make your marketing efforts easier but they often end up being just another piece of information that needs to make its way into your head. On top of that, there are tons of spammers trying to grab your attention by claiming they can solve all your sales and marketing problems.
AdWords can be a great source of new leads for small businesses, but it can also be a very complicated system that takes a great deal of effort to build success with.
One somewhat sneaky tactic by Google is that they make it very easy for businesses to get started with AdWords - just enter your credit card info, pick out some keywords, write an ad and you’re off! However, creating successful campaigns takes more than just a few minutes of your time.
In this insightful interview, Marketing Gunslinger and ‘UNCOPYABLE’ author Steve Miller talks about his satisfaction in helping small businesses increase revenue, the key to effectively promoting a roller-coaster ride without using the word “roller-coaster,” and why your brand must have a distinct personality.
Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:
On-site optimization has a couple roles to play in your site’s ranking.
We're super excited to announce our Ready-to-Go MSP Marketing Engines. In these packages, we've bundled together our most impactful marketing programs and provided some significant discounts to them.
Whether you're just looking to improve the conversion path of your sales funnel or you want to attract more visitors to your website, we have a package that fits your needs.
Have you ever wondered where your phone leads are coming from? Good news! With our Call Tracker service you can not only track how many calls originate on your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how it can benefit your business.
Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.
What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.
At first glance, it might seem easy to launch your own AdWords campaign. However, building a strong foundation for your campaign takes quite a bit of research and planning. And continued success with AdWords requires detailed on-going monitoring and optimization.
Ranking for keywords relevant to your business on search engines is a cornerstone of your website's success. The Keyword Rankings Dashboard helps you track the performance of your most important keywords and see how your search rankings fluctuate over time.
The Competitors Dashboard helps you see how you stack up against competitors by tracking important link metrics to see how they're performing in search results. Let's take a look at how to add and remove competitors as well as how to interpret the data.
Leads are among the most important metrics for any business. Our Leads Dashboard makes sure you have all the information you need about the leads coming to your website, helping you understand how they arrived there and which sources are driving the most conversions.
The Traffic Dashboard helps you find out who is coming to your website, where they are coming from, and what they're doing on your website. You can also see traffic trends over time, which channels are having the greatest impact, and more. Let's take a look at every aspect of the traffic dashboard and how you can use it to get the big picture.