9 Tips for a better About Us page

May 26th, 2016
9 Tips for a better About Us page

Your About Us page is the page on your website that gets the highest number of visitors or close. At least it should be, since it is a "make or break" page for a website. Providers like Google and ClickBank, do recognize the value of having a killer About Us page for customers and visitors to run effective Pay Per Click (PPC) affiliate campaigns.

Essential components of a content strategy

May 24th, 2016
Essential components of a content strategy

Why do you need a content strategy?

A content strategy is the blueprint that will guide you in your content organization. Whether you are posting for a blog or blogs, website or other media, having a content strategy will enable you to focus on the parts of content marketing that matter.

7 online advertising platforms for driving traffic and leads

May 19th, 2016
7 online advertising platforms for driving traffic and leads

Online advertising is a tried and tested method of creating brand awareness, generating leads, and bringing in sales. However, there has been a change, the features put in place by market leader Apple to block ads on their mobile devices and on computers have made it more difficult to reach out to targeted audiences and markets through online ads.

Which social media accounts matter to my business

May 16th, 2016
Which social media accounts matter to my business

It is common belief that a brand should be on all social media networks to cast the marketing or audience net wide. That is wrong. What you need to do is get onto the most popular platforms and maintain a strong, constant presence. This way you can stay on top of things with fresh content and immediate responses to questions and comments.

[Webinar] How content marketing can help grow your business

May 4th, 2016
[Webinar] How content marketing can help grow your business

Content marketing is more important than ever before and if you’re not actively engaged in producing content on a consistent basis, you’re missing out on increased brand awareness, more exposure through search engines and the ability to establish your business as an industry thought leader.

Analytics—Ignorance Is Not Bliss

May 3rd, 2016
Analytics—Ignorance Is Not Bliss

When it comes to big data, analysis is a necessity. Many people make the assumption that ignorance is bliss because they don’t have to deal with the data that is being stored on their server or elsewhere. However, being able to obtain the right level of analysis will allow you to get more information for your business and make more effective decisions that can ultimately prevent catastrophic failure as well as to improve the bottom line.

Using LinkedIn Pulse to reach a wider audience

April 27th, 2016
Using LinkedIn Pulse to reach a wider audience

Everyone wants to stay connected within their professional world. Additionally, it is important to utilize the right tools when it comes to reaching a wider audience. LinkedIn Pulse can be one of the best solutions because it utilizes existing connections and makes recommendations on new connections so that you can stay engaged and tap into new markets at the same time.

SEO is all about Content Marketing

April 22nd, 2016
SEO is all about Content Marketing

There have been a lot of changes in web content in regard to how it is done and formatted, all with the goal of netting those precious top spots on search engine rankings, generating leads and increasing conversions. There has been speculation and claims about a long-used method of optimizing content for search engines SEO becoming obsolete.

Best practices in email marketing

April 20th, 2016
Best practices in email marketing

At the dawn of the internet era, it was a big deal to get notification that there was a message in your inbox. We've come a long way since, but email is still a very important and effective way for marketers to reach their target audience. Done strategically, email marketing can be an approach that stands out above the din and clutter of social media and online advertisements.

How live chat on your website can improve conversions

April 12th, 2016
How live chat on your website can improve conversions

When customers are shopping in a store, they can turn to an attendant to get the information they need about a product in order to make a purchasing decision. Online shoppers need the same care and assistance and livechat provides it. With this facility, customers can ask a question and get an answer right away.

What earns loyalty in the local businesses?

April 6th, 2016
What earns loyalty in the local businesses?

For a long time, independent, local business owners have been using loyalty programs to keep customers coming back. This worked in the beginning but over the last few years, the engagement of customers using traditional loyalty programs has been on the decline.

Designing your ideal blog post

March 31st, 2016
Designing your ideal blog post

Blogging is an important process of getting content on the internet and connecting with your customers/clients. Blogs are becoming more and more prevalent and it is important to create the best possible posts each and every time.

An Introduction to Blogging

Blogging is all about creating a post about a certain topic.