You know that feeling when you find unused closet or cabinet space? When storage is a luxury, you feel awash with relief. Finally a place to put that blender hogging precious counter space, or that collection of books on your coffee table. Similarly, when you find out that you can house long-tail keywords in your blog, you may greet the news with delightful relief.
Lightning quick sites are vital to online success—and impact your bottom line. After all, when people bounce (aka leave your site), you likely lose a customer or transaction. Studies show that nearly half your visitors expect your site to load within 2 seconds and that a mere 1-second delay in page response can reduce conversions by 7%. Google engineers have found that even an eyeblink—about 400 milliseconds—is enough to make a difference.
When things look bleak, nothing’s better than an underdog’s success story. That is, unless it’s your story—and you’re living the chapter when you’re still the underdog. Rising to the top of the SEO heap is seriously competitive business. According to SEO Book, a #5 Google ranking for a keyword can mean 6,000 visitors/month—and 8.5x (about 50,000 visitors/month) for a #1 spot.
Traffic from mobile devices has been consistently growing over the last few years. It’s a big reason why you should get a mobile solution for your website in place, but now there's an even bigger reason to have a mobile-friendly site.
If you're running an AdWords campaign, we can now integrate your AdWords keyword data with all the other lead data we’re tracking in Pronto Insights. This data is crucial since knowing which keywords are driving the most conversions will help you determine how to optimize your campaigns for even greater success.
Link building for SEO, as it stands today, is harder than it’s ever been in the past. Any link building tactic easily repeatable and scalable puts you at risk for being penalized by Google. More than ever, achieving SEO success depends on you getting quality links from highly trusted, relevant websites.
You may have noticed that a lot of your competitors are running AdWords campaigns these days. Consider that paid advertising makes up roughly 95% of Google’s total revenue!Is it time for you to jump into paid search advertising as well? As of 2014, the web advertising industry weighed in at a whopping $117.6 billion.