A landing page is a page that a user lands on when they click on a hyperlink. It makes it possible for you to keep your email copy to a minimum and lead browsers to another page where they can get more information and action options such as making a purchase, subscribing to a newsletter, booking a service or other action.
Content marketing has always been crucial, but with social media, it gives you a new avenue. It is critical to be able to connect with people online because that is where almost all potential consumers lie. They are able to view messages, share messages, and interact with brands more effectively than ever before.
Put simply, Google Analytics is the most powerful marketing and data collection tool available to website owners today. That is if you know how to use it and how to get the best return on your investment. Full of complex data and endless streams of information, Analytics can easily take over your already busy schedule.
Content marketing begins with a strategy and has a main focus on offering content that is valuable, consistent, and relevant. The final goal is to get customers to take an action - call your company, buy your product, etc. By offering content that is useful to existing and potential customers; you are keeping in constant contact with your audience without directly selling them things.
Why is Email Marketing still effective today?
Email marketing is a subject under much scrutiny. The biggest question facing marketers is where the best bang for the buck is going to come from. Every day that passes puts more pressure on discovering cost effective means of reaching new customers and convincing old customers to return in the future.
Blog content is always one of things you know you should be doing more often, but it’s also one of the first things to be pushed aside when you get busy. It’s easy to say that you’ll get around to writing a new article tomorrow, but then tomorrow turns into next week and next week turns into next month.
The reputation that your brand has online, matters. The time, effort and funds you put into online marketing and advertising should not only be aimed at making sales or getting subscribers but building and protecting your brand's reputation.
Consider this; you carry out an online campaign and it is successful in terms of sales, users signing up for a webcast, bookings to visit your facilities, newsletter subscriptions or other actions you were targeting.
The search for qualified online leads can feel like searching for a needle in the haystack. In that regard, Facebook advertising is a lifeline. It offers a number of advantages that make it very effective in comparison to other forms of advertising.
Advantages of Facebook ads
Facebook ads fit into the news feeds seamlessly because they are seen as a story or post.
In your bid to optimize your website, you have most likely done all that is needed to create landing pages that are effective and have tried a few headline and CTA formulas to find the most effective ones. You may also have tested different elements to ensure you maximize conversions.
As technology has evolved and social media has been the focus in internet marketing and advertising campaigns, it may seem that email marketing has been forgotten. It has not. Research done by McKinsey & Company found that emails are 40 times more effective at attracting new clients than Twitter and Facebook.
Every website on the internet wants to be more efficient at achieving its goals - most commonly converting visitors into leads or customers. For a long time, website owners had very little data to help them understand how visitors behaved on their site.
Online advertising is important for businesses of all sizes. It is what allows you to be seen by the average consumer. If you have chosen your demographics properly and developed a good campaign, it will drive traffic to your site and ensure that the call to action is acted upon.