Looking back at Part 3 of The Guide to Getting More Out of Pronto, I might have spent too much time discussing advertising. Personally, I’m not a big fan of AdWords, but I like the ideas behind retargeting and I love Facebook’s simplicity. In general, you don’t need a huge ad budget to have a successful Internet presence, and ideally, your ads should simply supplement the traffic you get naturally via inbound sources.
An incredible amount of money is spent on online advertising each year. In fact, about 90% of Google’s $89.5 billion revenue in 2016 was generated from advertising. That number baffles me. Companies are paying over $30 for a single click on their ad, with no guarantee that a new customer will result from that click.
Previously, we talked about how our Business Listing Management program can have a big impact on the success of your local SEO efforts. It's a seriously great program, and it’s always the first place to turn to when a client is struggling with SEO or when someone just wants more traffic.
From time to time, we get questions like: “Things are going well, but what can we do to perform even better?” Or, “Do you have any suggestions on how we can beef up our marketing?” Or even just, “Now what?”
These are tough questions to answer because they require looking at larger marketing ideas.
Effective marketing strategies inform your target audience about your product or service and why they need you. It’s much harder than it sounds and requires ongoing effort. If you’re running marketing campaigns but don’t know how to evaluate their performance, we’ve got all the tips you need right here.
Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are going wrong?
We’ve all received an email we immediately deleted, marked as spam or ignored altogether.
AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with.
Google makes it incredibly easy to get started with AdWords -- just enter your credit card info, pick some keywords, insert them into an ad, and you’re off! However, no successful campaign was ever created in just few minutes.
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it.
What is Search Engine Optimization?
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
The world of online marketing is overwhelming. There are literally thousands of tools out there designed to make your marketing efforts easier but they often end up being just another piece of information that needs to make its way into your head. On top of that, there are tons of spammers trying to grab your attention by claiming they can solve all your sales and marketing problems.
In this insightful interview, Marketing Gunslinger and ‘UNCOPYABLE’ author Steve Miller talks about his satisfaction in helping small businesses increase revenue, the key to effectively promoting a roller-coaster ride without using the word “roller-coaster,” and why your brand must have a distinct personality.
Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:
On-site optimization has a couple roles to play in your site’s ranking.
We're super excited to announce our Ready-to-Go MSP Marketing Engines. In these packages, we've bundled together our most impactful marketing programs and provided some significant discounts to them.
Whether you're just looking to improve the conversion path of your sales funnel or you want to attract more visitors to your website, we have a package that fits your needs.