With the increase in popularity of call tracking solutions, we often get questions from business owners about the legality of recording incoming calls from their clients. In the U.S., federal law and most states require only one party be aware that the call is being recording; however, some states have more stringent laws that must be adhered to.
Content is a crucial part of building a strong online presence. One of the best tactics for building out your content is by writing blog articles on a regular basis. This gives you a consistent, fresh source of content for your email newsletters and lets you optimize for a wider variety of keywords.
If you’ve looked at your website traffic analytics recently, you may have noticed a huge spike in referral traffic followed by an equally sudden drop back to normal traffic levels. What’s going on here and how does it affect your website?
At first glance, these huge jumps in traffic might seem exciting, but if you dig a bit deeper, you’ll find that these visits aren’t coming from real people.
Maintaining a highly ranked website or blog may seem like a full time job. It is in fact quite demanding. This is why hiring professionals to take care of it while you take care of the core business makes sense.
Google AdWords in particular can be very time consuming if you’re not familiar with the platform.
Marketing is all about getting your brand in front of a larger audience, and in particular, an audience that would potentially be interested in signing up for your services or buying your products. What if you could have a group of influential people within your industry promoting your brand for you? That’s exactly what influencer marketing aims to achieve.
A common question we get from our clients is whether adding a video to their homepage will help their site perform better in search results. The short answer is: possibly, but probably not in the way you think it will.
The long answer is:
Videos don’t have a direct impact on page’s ability to rank
Putting a video on your homepage won’t automatically shoot you up to the top of the rankings.
You've decided to join social media. It is virtually impossible for a business to thrive in today's market place without embracing the world of technology at our fingertips. However, with all the choices available for social media marketing, the landscape can seem a little overwhelming and at times pretty scary.
When you are writing button copy for contact forms or throughout your website, you need to have an amazing call to action in order to drive clicks. This means taking the time to understand what the real goal is – as well as understanding your demographic.
As many of you may have noticed, Google has recently made a few changes to its local searches. Here's a bit more information about the update and what it means for your business.
The biggest change in Google's new local search is that it went from a "7-pack" to a "3-pack.
Finding a website developer is simple because there are so many of them out there. However, when you want to find a great one, it is important to know what to look for. Taking the time to research and see what a website developer offers can go a long way to ensuring that you have a great looking website.
When it comes to SEO, there are a lot of things you need to focus on. The fact that the algorithms change all the time certainly doesn’t help matters. Many people have ditched the idea of link building, and that can be a huge mistake. The reality is that you need to still have links.
The majority of communication with the Pronto team goes through email, but we understand that sometimes jumping on the phone can help get things back on track or can just be an easier way to explain a complicated idea. That's why we've launched phone support for all of our clients.