11 Tips for Improving Your AdWords Campaign Performance

September 26th, 2017
11 Tips for Improving Your AdWords Campaign Performance

AdWords can be a great source of new leads for small businesses, but it can also be a very complicated system that takes a great deal of effort to build success with.

One somewhat sneaky tactic by Google is that they make it very easy for businesses to get started with AdWords - just enter your credit card info, pick out some keywords, write an ad and you’re off! However, creating successful campaigns takes more than just a few minutes of your time.

Interview with the Marketing Gunslinger Steve Miller

August 23rd, 2017
Interview with the Marketing Gunslinger Steve Miller

In this insightful interview, Marketing Gunslinger and ‘UNCOPYABLE’ author Steve Miller talks about his satisfaction in helping small businesses increase revenue, the key to effectively promoting a roller-coaster ride without using the word “roller-coaster,” and why your brand must have a distinct personality.

Case Study: Advanced SEO Improves Rankings by 25 Positions

August 4th, 2017
Case Study: Advanced SEO Improves Rankings by 25 Positions

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

[Webinar] MSP Marketing Engine Announcement

June 22nd, 2017
[Webinar] MSP Marketing Engine Announcement

We're super excited to announce our Ready-to-Go MSP Marketing Engines. In these packages, we've bundled together our most impactful marketing programs and provided some significant discounts to them.

Whether you're just looking to improve the conversion path of your sales funnel or you want to attract more visitors to your website, we have a package that fits your needs.

How to get detailed information on every caller that your website converted

May 24th, 2017
How to get detailed information on every caller that your website converted

Have you ever wondered where your phone leads are coming from? Good news! With our Call Tracker service you can not only track how many calls originate on your website, but also how those people discovered your site. Today, I want to cover some of the features of Pronto Call Tracker and talk about how it can benefit your business.

3 practical link building opportunities

May 3rd, 2017
3 practical link building opportunities

Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.

What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.

[Webinar] Cracking the Google AdWords Code

April 27th, 2017
[Webinar] Cracking the Google AdWords Code

At first glance, it might seem easy to launch your own AdWords campaign. However, building a strong foundation for your campaign takes quite a bit of research and planning. And continued success with AdWords requires detailed on-going monitoring and optimization.

Pronto Insights – Keyword Rankings

March 28th, 2017
Pronto Insights – Keyword Rankings

Ranking for keywords relevant to your business on search engines is a cornerstone of your website's success. The Keyword Rankings Dashboard helps you track the performance of your most important keywords and see how your search rankings fluctuate over time.

Pronto Insights – Competitors

March 24th, 2017
Pronto Insights – Competitors

The Competitors Dashboard helps you see how you stack up against competitors by tracking important link metrics to see how they're performing in search results. Let's take a look at how to add and remove competitors as well as how to interpret the data.

Pronto Insights – Leads

March 21st, 2017
Pronto Insights – Leads

Leads are among the most important metrics for any business. Our Leads Dashboard makes sure you have all the information you need about the leads coming to your website, helping you understand how they arrived there and which sources are driving the most conversions.

Pronto Insights – Traffic

March 17th, 2017
Pronto Insights – Traffic

The Traffic Dashboard helps you find out who is coming to your website, where they are coming from, and what they're doing on your website. You can also see traffic trends over time, which channels are having the greatest impact, and more. Let's take a look at every aspect of the traffic dashboard and how you can use it to get the big picture.

Why you should take automated SEO reports with a grain of salt

March 10th, 2017
Why you should take automated SEO reports with a grain of salt

It would be nice to have the search engine optimization of your site boiled down to a simple score from 0-100, but SEO isn’t as simple as a green checkmark or a red X.

And while it can be helpful to run your site through an automated analysis tool to help point out things you may have overlooked, you shouldn’t take all the information those tools provide as the be-all, end-all of the site’s optimization.