With the recent release of Panda 4.2 (a series of updates to Google’s ranking algorithm that started with Panda 1.0 in 2011), there has been a lot of talk about how this update can affect search performance. Panda, in particular, targets sites with low quality content and applies a filter making it more difficult for those sites to appear in search results.
We recently launched a link building campaign for ourselves that has already earned us several highly authoritative links from websites in the Internet Marketing industry. With a little bit of effort, it'll be easy for you to replicate our process for your business.
As a business, you want to make the most of your website. When you look at the sales funnel, there are a number of reasons why website visitors will walk away from it. This can include the desire to “just browse,” they aren't ready to signup, or they are comparison shopping.
Customer service skills are an important part of working at a business or owning a business. These skills can be transferred into other areas of life as well. Learning the top pointers for dealing with annoyed customers will give a sales clerk or reception area greeter an edge over the competition.
Key performance indicators are an important measure of how your company is doing. These factors, known as KPI, are valuable to every business and should be watched carefully. KPIs help you make the best decisions for your company early in its history so you can take it from an idea to a well-established business.
If your company is in the business of video production or makes its own videos, a dedicated space in your office where videos can be produced is an asset worth investing the time and money into. Think of the time which you will save on traveling to an outside studio, not to mention the ease of transitioning clients or staff from an office meeting into a video session.
The internet marketing industry is always in flux. Each month there is new information being shared, new ideas being tested and a seemingly endless list of articles for you to read. It can be overwhelming, so we've compiled a list of some of the most important topics being discussed in the online marketing community right now:The Quality Update: Google Confirms Changing How Quality Is Assessed - Search Engine Land How to Differentiate Your Business - Duct Tape Marketing Confessions of a Google Spammer - Inbound.
You know that feeling when you find unused closet or cabinet space? When storage is a luxury, you feel awash with relief. Finally a place to put that blender hogging precious counter space, or that collection of books on your coffee table. Similarly, when you find out that you can house long-tail keywords in your blog, you may greet the news with delightful relief.
Lightning quick sites are vital to online success—and impact your bottom line. After all, when people bounce (aka leave your site), you likely lose a customer or transaction. Studies show that nearly half your visitors expect your site to load within 2 seconds and that a mere 1-second delay in page response can reduce conversions by 7%. Google engineers have found that even an eyeblink—about 400 milliseconds—is enough to make a difference.
When things look bleak, nothing’s better than an underdog’s success story. That is, unless it’s your story—and you’re living the chapter when you’re still the underdog. Rising to the top of the SEO heap is seriously competitive business. According to SEO Book, a #5 Google ranking for a keyword can mean 6,000 visitors/month—and 8.5x (about 50,000 visitors/month) for a #1 spot.
Traffic from mobile devices has been consistently growing over the last few years. It’s a big reason why you should get a mobile solution for your website in place, but now there's an even bigger reason to have a mobile-friendly site.
If you're running an AdWords campaign, we can now integrate your AdWords keyword data with all the other lead data we’re tracking in Pronto Insights. This data is crucial since knowing which keywords are driving the most conversions will help you determine how to optimize your campaigns for even greater success.