Using LinkedIn Pulse to reach a wider audience

April 27th, 2016
Using LinkedIn Pulse to reach a wider audience

Everyone wants to stay connected within their professional world. Additionally, it is important to utilize the right tools when it comes to reaching a wider audience. LinkedIn Pulse can be one of the best solutions because it utilizes existing connections and makes recommendations on new connections so that you can stay engaged and tap into new markets at the same time.

SEO is all about Content Marketing

April 22nd, 2016
SEO is all about Content Marketing

There have been a lot of changes in web content in regard to how it is done and formatted, all with the goal of netting those precious top spots on search engine rankings, generating leads and increasing conversions. There has been speculation and claims about a long-used method of optimizing content for search engines SEO becoming obsolete.

Best practices in email marketing

April 20th, 2016
Best practices in email marketing

At the dawn of the internet era, it was a big deal to get notification that there was a message in your inbox. We've come a long way since, but email is still a very important and effective way for marketers to reach their target audience. Done strategically, email marketing can be an approach that stands out above the din and clutter of social media and online advertisements.

How live chat on your website can improve conversions

April 12th, 2016
How live chat on your website can improve conversions

When customers are shopping in a store, they can turn to an attendant to get the information they need about a product in order to make a purchasing decision. Online shoppers need the same care and assistance and livechat provides it. With this facility, customers can ask a question and get an answer right away.

What earns loyalty in the local businesses?

April 6th, 2016
What earns loyalty in the local businesses?

For a long time, independent, local business owners have been using loyalty programs to keep customers coming back. This worked in the beginning but over the last few years, the engagement of customers using traditional loyalty programs has been on the decline.

Designing your ideal blog post

March 31st, 2016
Designing your ideal blog post

Blogging is an important process of getting content on the internet and connecting with your customers/clients. Blogs are becoming more and more prevalent and it is important to create the best possible posts each and every time.

An Introduction to Blogging

Blogging is all about creating a post about a certain topic.

A guide on lead generation

March 29th, 2016
A guide on lead generation

A lead is a person who has shown interest in a brand, product or service in one way, shape or form. Lead generation involves the use of programs, databases, the internet or a particular service to get information on leads. This information can then be used to market a brand or business, make sales or conduct research.

The anatomy of a marketing email

March 24th, 2016
The anatomy of a marketing email

If you’re going to create a marketing campaign, it’s important to know the anatomy of a marketing email so it can be drafted in the most successful way possible. You want people to not only open your email, but to read the contents and then take action inside of it.

Do more with your website’s call to actions

March 22nd, 2016
Do more with your website’s call to actions

The call to action or CTA is all about conversion. It’s part of a landing page to ensure that your site visitors take action, and more importantly, the kind of action you want them to take. They can take on various styles and sizes, but the end goal should be for you to do more with the calls to action on your website.

The many wonders of Chrome extensions

March 18th, 2016
The many wonders of Chrome extensions

Google Chrome web browser is a user-friendly browser that can be used for average browsing and is also powerful enough to satisfy the needs of more advanced users. Chrome has several other great features that offer a number of advantages:

One is the fact that it won’t crash on you with the multipurpose architecture that protects you from a bad Web page or application bringing your browser down.

The future of SEO: Machine Learning

March 16th, 2016
The future of SEO: Machine Learning

SEO, also known as search engine optimization, is constantly evolving. Machine learning is a premise that has been talked about and has definitely become the future of SEO. It is important to know what machine learning is and how it’s going to impact SEO as a way of being able to take the necessary steps to be ready.

Best practices for getting online reviews

March 11th, 2016
Best practices for getting online reviews

Every online brand or business that relies on local traffic has to deal with reviews. Online reviews are seen by such a wide audience compared to when friends or family talk about a brand or product. With the development of social media platforms and sharing, reviews can make or break a business or brand.