In this guide, you will find everything you need to help you capture new email leads and maximize the content you send. This can create new streams of revenue as potential customers want to check out your landing pages and shop with you.
Your Email List and What it Means
73% of consumers show interest in a brand because they like the features or identify with the brand. Getting your products and services in front of prospects is the first step to converting leads into customers. By building up email lists, you can focus on sending coupons, discounts, blog articles, how-tos and other promotions to interested readers.
This is why building your email list should focus on people who have bought from you in the past, subscribed to your newsletter, requested a product sample, or given you their email during a face-to-face interaction.
Keep It Fresh and Current
Another way to improve your campaigns is by staying up to date with the most recent social media platforms. Popular sites
come and go, and what was “in” yesterday may not make it to the end of the week. Reach out across as many different platforms
as you can and work on optimizing the same content for several sites. If you write a two-paragraph post for Facebook, you’ll
have to totally rewrite it for Twitter’s 140-character limit.
But it’s not just your copywriting and marketing language, online advertising is all about images. Would you rather buy a t-shirt from a website that displays their clothes dangling from a hanger, or in a fun, real-world setting? Your images need to be as fresh and current as the language in your ad campaigns -- update them both, and do it often.
Create a Subscription Campaign
The first step is one of the easiest: advertise your newsletter across your current website and your face-to-face meetings. Keep in mind some of our top recommendations for places to advertise a newsletter or email campaign:
- Home Page: This is the most viewed page on your site -- always include a subscription form here. It can be a pop-up, or a segment at the
bottom of the page.
- At Checkout: If you have an eCommerce platform, include a checkbox for new users to sign up for your newsletter as well as a form at checkout for existing customers.
- Blog: Include a subscription form here to let customers know you have more great content in your newsletter and occasional releases of FREE eBooks.
- Your Email Signature: If you post to online forums or send emails to networking groups, include a link to subscribe to your newsletter in your email signature.
- In-person transactions: If your business engages customers face-to-face, ask employees to offer a discount on purchases if customers provide their email address for promotions and discounts.
Offer an Incentive
Incentives give people a reason to provide their email addresses, and there are countless ways to show your customers that keeping in touch with your business is worth it. Try these incentives to capture new leads:
- Free eBooks: There’s no reason to make it a long and drawn out affair. 3,000 words should be enough insight to motivate customers to sign up for your campaign.
- Discounts and Deals: Everyone wants a coupon. By offering a product-specific discount via home page advertisement or social media post, you can further ensure that what gets sent to the customer is relevant to his or her interest.
- Promotions and Previews: Harness the excitement of new products and services by promising to keep them “in the loop” with a signup form. Being a part of an inner circle is valuable to interested clients and you shouldn’t let that interest go to waste.
Increasing the reach of your email campaigns is simple: Keep your content fun and relevant, and prospects won’t feel like they are being spammed with pointless newsletters. Don’t be afraid to give a little something up -- such as deals, discounts, advice, and content -- for increased conversions and revenue.