Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the
- By Tim Kelsey
- •
- August 13, 2019
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The Pronto Blog
Email Marketing
Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer
- By Tim Kelsey
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- March 5, 2019
Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are
- By Tim Kelsey
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- January 8, 2019
Closing a new customer is a herculean task. It can take upwards of 12-15 touches to get a prospect from their first interaction to the point at which they’d be willing to buy from
- By Tim Kelsey
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- November 9, 2018
Are holiday eCards a thing of the past? If you haven’t changed how you do them for the past 10 years, the answer would be yes. eCards are a great way to delight customers
- By Tim Kelsey
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- December 6, 2017
One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven
- By Tim Kelsey
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- August 9, 2017
At its most basic level, marketing is about promoting products and services. But from million-dollar Super Bowl commercials to paying a high school kid to spin a cardboard ad down on main street, choosing
- By Tim Kelsey
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- June 21, 2017
If you’ve neglected email marketing at your business because you believe 99% percent of your newsletters will just end up in the spam folder, you’re throwing away countless conversions every month. Newsletter campaigns are
- By Tim Kelsey
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- April 19, 2017
If you think that email marketing is soooo last year and should be relegated to the graveyard of marketing campaigns past, it’s time to think again. The fact is that although marketing to your
- By Tim Kelsey
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- April 16, 2017