[Video] SEO Link Building: What are Backlinks?


Backlinks (known as inbound/external links from relevant websites) are significant for your site’s keyword rankings. Websites with more backlinks rank higher on the search engine results page.

Check out the video below for a deep-dive look at what are backlinks, anchor text, why you need them, and things to consider when growing external links to your site.

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SEO Strategies

To get your SEO up and running, make sure to apply these two strategies:

  1. On-page SEO: Involves SEO tactics (keyword research, writing meta tags, image optimization, H1 tags, and so on). To get a rundown, see our [Video] On-page SEO.
  2. Off-page SEO: This strategy is a must to help grow backlinks to your site. On-page SEO and keywords are only one part of the picture, but external link building is the best SEO technique.

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Final Thoughts

Off-page SEO (link building with backlinks) is critical to help your website move up the ladder on Google over time. Both SEO strategies (on-page and off-page) are necessary and beneficial for your companies marketing strategy for the long-haul.

If you’re unsure or need some clarity about What are Backlinks and SEO, then reach out to Pronto Marketing. We’ll be glad to help you!

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