Backlinks, also known as inbound links, from reliable, relevant sites are extremely important for your site's keyword rankings. Sites with more backlinks rank higher on search engine results page. Check out this quick video for a deep-dive look at what a backlink is, anchor text, why you need backlinks and what to consider when growing backlinks to your site.
What SEO strategies are included in my website package?
To learn more about the SEO tactics included in your website package, check out our On-The-Page SEO video.
Additional SEO Services
On-the-Page SEO and keyword research is only one part of the picture. To help you grow backlinks to your site, we offer a link building Advanced SEO package.
How does AdWords differ from SEO search terms?
The search terms that drive traffic from your AdWords campaign aren’t really that different from the search terms driving organic search traffic to your site. All of them are coming from people who are going to Google, typing in their search term, and clicking a link to your site.
The difference is that with AdWords you’re directly paying for each of those clicks. With SEO, your site needs to be ranking highly in the organic results from that search term in order to receive clicks. We offer two options with our AdWords Management service: AdWords Pro and AdWords Express.
In the AdWords Pro program, we manage your campaign in the full version of the AdWords platform. This gives us more strategic control of features like keyword targeting, bidding strategies, ad variation testing, negative keywords and more.
The AdWords Express program is managed on a separate advertising platform from Google called AdWords Express. This platform provides much less control over the strategic features that are available on the full AdWords platform and thus, has a lower management cost.