How to Get the Most Out of Your Content: Promote, Promote, Promote


We know that feeling. You’ve worked hard on an extensive guide post. Pixelated sweat has dripped down the screen with your effort. Digital blood and tears have spilled over each heading. Now you launch your post, you answer your fans’ adoring comments (and a few trolls’), you watch the social shares climb (then plateau), and you start brainstorming your next post topic. You’re done, right?

Wrong! When we say “promote, promote, promote” in the title, we don’t mean only on one day (or week). You can keep your post alive longer—much, much longer.

Keeping your post alive means diversifying how and where you promote your content. Read on to learn some key ways to keep that content kickin’.

Social Media

Since Facebook, Twitter, LinkedIn, Google+, etc., have become the default way to share content, savvy promoters have developed smart ways to optimize your social media promos. Take the following tips:


Get your content in front of people who care! A little strategic advertising can be a smart move. Here’s how to get started:

  • Choose your outlets. By knowing what social media sites are your readers’ go-to’s, you can pay for social advertising on sites that matter.
  • Decide your scope. How will you budget your campaigns? With convenient caps on cost, outlets like Facebook give you good limits.
  • Find your readers’ favorites. What else do your readers enjoy? Try polling your audience with a tool like Qualroo on your blog, then position your content as sponsored content at the end of articles on that other blog or news outlet.
  • Utilize search advertising. When a user googles a related item, have a link to your post greet them—and only pay when a user clicks.

Outreach to Influencers

Direct contact with an industry influencer is priceless. Our suggestion: Create lasting, meaningful bonds with people who care and hold sway.

  • Find your influencers. The Followerwonk tool is a great way to find influencers, as well as understand your followers.
  • Make a connection. Whether this be interacting on social media, commenting on their posts, or referencing them in your content, you can demonstrate how much you value their work in your field.
  • Formally introduce yourself. Use the natural avenues of social media to gain a personal connection. See if anyone in your networks or your company can make an introduction. Learn how to cold email a very busy person, and aim to generate a mutually beneficial relationship.

Refresh Your Posts

You had an amazing idea! Now make it last. Here are ideas of how to freshen up your content:

Weave in Keywords

If you strategically use keywords in your blog content, you can organically promote your post in search engines. Check out a couple of our posts with tips on how to rank well, and thus help interested users find your content easily.

  • Rank well. Our post about ranking vis-à-vis your competitors explains how interested readers, brought to your post by relevant keyword searches, will spend more time on your post, and keep upping your ranking.
  • Use long-tail keywords. When you house long-tail keywords in your blog, you’re bringing exceptionally interested readers to your content. After all, the more specific their search, the better your content should meet their needs. Read our post on long-tail keywords to learn more.

Final Thoughts

Reviving your posts can require substantial legwork, creativity, and know-how. We offer online marketing services to serve your business and assist you on your quest for content longevity and visibility.


Persona Targeting for Industrial Companies

  • This field is for validation purposes and should be left unchanged.

How SEO Works for Industrial Companies

  • This field is for validation purposes and should be left unchanged.

How to Measure ROI from Industrial Marketing Efforts​

  • This field is for validation purposes and should be left unchanged.

Download PDF

"*" indicates required fields

This field is for validation purposes and should be left unchanged.