Now that you’ve created an eCommerce page for your site, the next step is to develop a marketing strategy. Note that not all niches are the same so what may have worked for one eCommerce site may not work on yours. Still, there are a few basic marketing strategies that you can start with.
Be present on relevant social media platforms
Only join social media sites that are a good fit for your brand. Once you have created a social media profile will you then be able to begin posting updates. Each platform has its own set of rules for optimizing a post so be sure to follow those best practices. Consistently post like-worthy images of your products/services and create a caption that encourages a response from your followers. Think engagement instead of selling.
Build customer relationship with email marketing
There are many ways to utilize email marketing when building customer relationships. It can be a welcome email, an announcement of a new promotion, a new published content, or a simple thank you email. It’s up to you to decide how you want to build these relationships.
There are several marketing automation tools out there that you can use to make the task easier. Some are designed to automatically email your customers when they are at a certain purchase stage whether it’s an abandoned cart, a repeat purchase, or a purchase that reaches a certain threshold and warrants.
Of course, you don’t want to sound like an automated robot in your emails so be sure to do a bit of customization in your emails so your customers feel appreciated.
Take advantage of contextual marketing
Leverage recent and trending news and events by infusing them into your campaign. It can be a big event like the Super Bowl, a viral meme on the internet, or a game that’s currently popular right now, Pokémon Go. Whatever it is, use it to your advantage while injecting your brand’s flavor into it.
Be sure to release your campaign while the news is still fresh otherwise it won’t be as effective anymore. A good place to start is by looking at trending news on Twitter and Facebook. Research about it and execute on your site or during your customers’ peak
hours on social media.
Get your customers to join your loyalty program
A loyalty program is designed to keep your customers on coming back to your online store. When they are acquainted with your store through a membership, it gives them a nudge in the future to buy your products. With a little extra fee, they get to enjoy perks like discounts, coupon codes, and points.
Make your customers’ mobile shopping experience easier
Despite the fact that mobile checkouts are still a pain in the butt, it seems like mobile shopping will continue to rise in the coming years. A study by BI intelligence predicts that mobile purchases will make up 45% of total e-commerce sales by 2020. Given those figures, it’s important to ensure that your site is mobile-friendly. No need to make your own app yet as all shoppers go to the same place when shopping on their phone: their browsers.
Send customers a reminder about their wishlist
A wishlist contains items a customer has thought of buying at an undefined time in the future. How about sending them an email reminder about their wishlist so they finally finish up the purchase process.
Schedule a monthly market research
If you’re releasing a new product or you want to feature a specific promotion on your site for a limited period of time, set up a monthly market research.
By putting your products in the hands of a select number of existing customers, you’re able to better predict how your campaign will be received so you have time to tweak and improve it before launch day.
Experiment on these, see which strategies work best, and amplify your efforts in those areas. By knowing which strategies work for your business, you are able to design a marketing campaign that will bring the most success to your eCommerce site.
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