A Surge in Page Views from Zero to 700+ with Link Building and SEO Optimized Pages

complete technology casestudy cover 1

Overview

An IT firm from Kansas City subscribed to Pronto Marketing’s fully managed SEO service in order to improve their search engine ranking and attract more leads through a well-coordinated link-building campaign.

Number of
Page Views
700+
Google Ranking for
Target Keyword
#5
Ranking for
Secondary Keyword
#3

Background

Complete Technology Services is an IT company located in Kansas City. They cater mainly to small and medium sized firms and provide a ‘complete’ offering of hardware, software and IT services.

complete technology hp
THE PROBLEM

Failing to Connect with Potential Clients Due to Low Search Engine Ranking

Complete Technology approached Pronto Marketing to improve their rankings and increase their search visibility in their target areas in selected cities in the US Midwest, namely Kansas City, Omaha and Des Moines. 

At the signup date, they were not ranking highly in any searches made by potential customers who were searching for services such as Complete Technology.

Ranking outside the top 10 on Google means that you are not appearing on the first page of search engine results, which significantly impacts your firm’s chances of being noticed.

“We wanted to find a way to improve our web visibility and draw more traffic and leads to our website. I knew we needed specialists in the field of SEO to help get us near the top of search engine results. As an existing client of Pronto’s, the choice was easy to make.”

Craig Brenner
Craig Brenner
In-house
Digital Marketing Manager,
Complete Technology
complete technology location page

Location Pages were optimized for keywords to help improve website traffic

THE SOLUTION

Link Building and Keyword Targeting to Boost Online Visibility

Complete Technology signed up for Pronto’s Page Booster service, which is a fully-managed link-building service tailored to help increase a company’s website traffic through a meticulously planned campaign of competitor analysis, keyword research, and editing and creating pages on the site that are SEO optimized.

The process was broken down into six stages:

  1. Client Onboarding
    Our in-house SEO specialists started by finding out which target location the client wished to prioritize. Of the three cities that the customer served, they agreed to target Omaha.

  2. Keyword Research
    The team conducted keyword research and competitor analysis to identify a list of potential location keywords to target. The results of this research led them to identify the most suitable term – “IT Support Omaha”. The client agreed and gave our team the green light to proceed.

  3. Location Page Development
    Once the keyword was approved by the customer, the SEO specialist created a new location page to target it. The Pronto team ensured that the URL, title tags and headings were optimized for keywords, and related words and terms were used multiple times on the page to help it rank highly in search engine results. 

  4. On-Page Optimization
    The SEO specialist optimized the page further by running SurferSEO audits, which help to find synonymous terms that will help rank more highly than the original text. In addition, he ensured that the title tag, headings, and meta description were also completely optimized.
     
  5. Indexing New Page
    After the new location page went live, our team of specialists submitted it to Google Search Console for crawling and indexing. 

  6. Link Building Campaign Management
    Finally, the new Omaha location page was ready to start getting backlinks on a monthly basis.

“I’m absolutely delighted with the results of the link-building work done for us by the hard-working Pronto team and look forward to seeing our other pages becoming more prominent in this ongoing project.”

Craig Brenner
Craig Brenner
In-house
Digital Marketing Manager,
Complete Technology
complete technology keyword it support omaha

Meticulously researched keywords pushed Complete Technology’s Omaha location page to a top 5 position in search results.

The Outcome

More Website Visits Through a Solid SEO Foundation

Within a year of commencing with Pronto’s Page Booster service, Complete Technology’s location page for Omaha was at an all-time high position – number 5 in Google search results.

complete technology keyword AHrefs

Source: Ahrefs

Ranking highly in search engine results helps to increase your visibility, but what really matters to a firm is whether this translates into increased traffic and lead conversion opportunitites. 

From having no visitors at all in May 2021, Complete Technology’s Omaha location page leapt to 723 cumulative views just over a year later.

complete technology keyword AgencyAnalytics

“IT Services Omaha” saw a huge jump in Google rankings

Ranking highly in search engine results helps to increase your visibility, but what really matters to a firm is whether this translates into increased traffic and lead conversion opportunitites. 

From having no visitors at all in May 2021, Complete Technology’s Omaha location page leapt to 723 cumulative views just over a year later.

complete technology keyword AgencyAnalytics 2

Total number of pageviews from May 2021 to August 2022 

“The main aim of the project was to generate more leads by getting more visitors to our location pages. Not only do our pages now feature prominently on Google, but they have helped drive new visitors to our site.”

Craig Brenner
Craig Brenner
In-house
Digital Marketing Manager,
Complete Technology

Complete Technology were struggling to get themselves in the ‘shop window’ that is Google’s first page. After teaming up with Pronto’s SEO specialists and subscribing to our Page Booster link-building service (which they continue to do), they are now one of the first sites that potential customers see when they search for IT professionals in the company’s targeted areas.

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