If you can't measure the results of your SEO efforts, there's nothing you can do to enhance its success. In an age where search engine optimization is fundamental to business success, you need to find ways to measure your achievements to make a tangible difference. Factors like keyword ranks are important when you're looking to optimize your website for search engines, but they don't capture the whole picture of why SEO is important to your business.
Going beyond surface-level information allows businesses to find new ways to bring profits to businesses. Google Analytics is one of the most exciting freely available tools to measure the success of SEO. While your metrics may differ from others in terms of overall measurement, the fundamentals remain the same. This commentary shows you some nifty tactics to measure the achievements of the SEO efforts of your business through Google Analytics.
Learn To View Search Traffic Obtained Through Organic Methods
If you see a decline in your website traffic, don't be under the misguided assumption that it is because of a fall in organic search traffic. If you dig deeply, you may notice that organic traffic is unscathed while other channels have taken a hit. Your first step is to isolate the search traffic obtained through organic methods, so that you can make informed decisions about your business.
It's simple to find. Open your Channel Grouping report, which is found through these simple clicks ––Acquisition > All Traffic > Channels. Once you open the report, you will be able to measure your traffic sources through different channels, including organic. The organic search tab will offer you detailed information and metrics to help you gain more in-depth insights. This report typically covers the following details and much more:
- Search traffic popular landing pages.
- High-traffic-driving keywords.
- Search engines directing maximum traffic.
- Exit pages.
Find Out Ways To Measure SEO Traffic Quality
Quality isn't always subjective, especially when you're talking in SEO terms. Google Analytics provides an Assisted Conversations Report, which helps you measure the quality of search traffic for your website. You can get to it through the following clicks –– Conversions > Multi-Channel Funnels > Assisted Conversions.
You can use this report to compare between different periods. You can draw up a month-by-month comparison to establish the quality of SEO traffic between different periods. For instance, if you notice a decline in search conversions without falling search traffic numbers, you can assume that you are not getting high quality traffic visiting your website. If you make some keyword changes and notice conversion improvements, you can assume that SEO quality of traffic has improved for your business.
Learn To Put Monetary Worth To Your Organic Search Traffic
This is an interesting way to put tangible numbers to your organic efforts, even if it sounds somewhat traditional. To put monetary worth to your organic search traffic, compare them with the cost of keywords through a Google AdWords campaign. You will need a Google AdWords account for this strategy. You will also need to link Analytics with a Search Console account.
If you are looking for specific keyword searches, click on these links –– Acquisition > Search Engine Optimization > Queries. Once done, click Tools > Keyword Planner in your AdWords account. You can then get the search volume and trends by entering keywords. These keywords will offer a suggested bid amount. This will give you an estimate of how much advertisers are paying for the keywords. This is a smart tactic to put a monetary value to your organic SEO strategy, so you know how much you are saving.
Recognizing Slow-Loading Pages
Web pages need to load quickly in order to retain interest because slow loading pages can affect user experience. If you are looking to enhance business through keywords and SEO, make sure you pay attention to the load times of your website. You can recognize slow loading pages by clicking –– Behavior > Site Speed > Page Timings.
This report shows you the average page load times across your site, along with the exit percentage where visitors leave the site. Higher page load times are typically connected to high exit percentages. Once you're privy to these insights, you can get your developers to improve page load times for a superior user experience. You can then compare new load times with old data to measure improvements in your search traffic.
Build Your Personal SEO Dashboard
Presenting your data well can help you make viable changes to your organic SEO efforts, especially when you have partners or bosses that you need to convince. These pie charts and bar graphs present clarity for people who are less tech-savvy and can make it easier for you to recommend changes. The SEO dashboard is a series of different widgets used to integrate several isolated reports into a single interface.
Having this single interface will drastically reduce the time you spend on Google Analystics, so that you can focus on doing the actual work. You can import your dashboard and add different widgets to measure different aspects. You can tailor your reports to your specific needs. Some popular widgets include:
- Organic visits.
- Popular landing pages.
- Organic keywords.
- Percentage of new visitors.
- Pages per visit through organic keywords.
- Successful keywords.
The biggest challenge for SEO is to properly highlight the value it brings to businesses. Finding ways to showcase tangible value through quantifiable delivery will help you in your efforts to measure SEO success. Google Analytics is an excellent tool to have with you, so make the most use of it when trying to deliver a great value proposition for SEO.