Digital Marketing Blog & WordPress Resources for Small Businesses

Online Advertising

What a 100-year-old marketing adage can teach you about retargeting ads

The evolution of marketing strategies from mass market campaigns such as billboards and TV commercials to personalized experiences like Facebook and Google ads has changed the way businesses promote themselves. Any marketing adage that

By Tim Kelsey
•
October 3, 2017

Industrial Marketing

How to Write Content for an Industrial Audience

One of the greatest challenges of developing a marketing campaign for an industrial company is the content. Accurately conveying the intricacies of your products or services while keeping a diverse audience of buyers and

By Justin Millerson
•
October 3, 2017

Industrial Marketing

3 Types of Content that Influence the Industrial Buying Cycle

There are many important steps in the industrial buying cycle that the typical sales funnel misses. The early stages of research, data collection, and vendor comparison made possible online are frequently unaccounted for in

By Justin Millerson
•
September 26, 2017

IT Marketing

Persona Targeting for Managed Service Providers

You know your customers well. You’ve been working with them for years and have spent countless hours on the phone and in person discussing the problems they need you to solve. If someone were

By Tim Kelsey
•
September 26, 2017

Websites

SMB Website Reseller Success Story: Interview with 360IT Partners

Ever since we started working with MSPs, happy clients have asked us if they could resell our website service to their own clients. We’ve now been running a reseller program for quite some years

By Tim Kelsey
•
September 25, 2017

Online Advertising

What to do (and not do) when managing an ongoing AdWords campaign

If you’re a small business looking to invest in web-based advertising, Google AdWords is the best place to start. Some campaigns can be set up in as little as five minutes. However, for competitive

By Tim Kelsey
•
September 19, 2017

Industrial Marketing

How to Make Your Content Stand Out From the Crowd

It’s a question most marketers ask themselves these days. How do I make content that’s more engaging than my competitors’? We’re bombarded with information and content from social media, email, ads, blogs — the

By Justin Millerson
•
September 19, 2017

Industrial Marketing

Why Your Engineering Prospects Don’t Answer the Phone

Your job is to get people on the phone. As a salesperson for a small to mid-size manufacturer, you enter the office every day, intent on creating new connections, nurturing fledgling accounts, and generating

By Justin Millerson
•
September 12, 2017

Industrial Marketing

Three Ways to Use LinkedIn to Reach Industrial Prospects

On the face of things, social media doesn’t seem like the best fit for industrial marketing campaign dollars. The fast-paced, interaction-driven nature of platforms like Facebook and Twitter aren’t the homes of engineers and

By Justin Millerson
•
September 9, 2017

Resources to build, maintain, and promote your WordPress website

What a 100-year-old marketing adage can teach you about retargeting ads

How to Write Content for an Industrial Audience

3 Types of Content that Influence the Industrial Buying Cycle

Persona Targeting for Managed Service Providers

SMB Website Reseller Success Story: Interview with 360IT Partners

What to do (and not do) when managing an ongoing AdWords campaign

How to Make Your Content Stand Out From the Crowd

Why Your Engineering Prospects Don’t Answer the Phone

Three Ways to Use LinkedIn to Reach Industrial Prospects

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