From time to time, we get questions like: “Things are going well, but what can we do to perform even better?” Or, “Do you have any suggestions on how we can beef up our marketing?” Or even just, “Now what?”
These are tough questions to answer because they require looking at larger marketing ideas. And there isn’t one universally correct answer; it’s different for every business. Before we go any further, let me clarify that we’re not marketing consultants or strategists. Our expertise lies in building, maintaining, and strengthening a solid foundation for your Internet presence.
Although we do our best to get to know your company, there are aspects of your business that we don’t know about: your marketing budget, how many people/hours you devote to marketing tasks, or what offline marketing campaigns you are currently running. All of these elements have an impact on your overall marketing strategy, but these are not things Pronto is built to handle efficiently.
That said, a lot of the work we do overlaps with broader marketing agendas. And if you spend as much time as we do on studying the constantly changing worlds of SEO, social media, Web design/usability and content creation, it’s impossible not to start forming Internet marketing strategies in your head.
In this four-part series, we'll discuss a few tactics that have been applicable to many of our clients. They might not be a perfect fit for your business, but each is a potential avenue for expanding your digital footprint.
I thought we'd take things easy for Part 1 of this series and start off with something that takes very little effort on your part, but can have a huge impact on the success of your online presence. Don't worry, we'll start digging into much more complicated tactics very soon.
Thorough research has proven that our Local Listing Booster service can be a valuable asset in driving traffic to your website. Based on our findings, clients enrolled in the program averaged a 14.58% increase in organic search traffic while those not enrolled averaged only a 3.67% increase over an eight-month period.
Despite this, a disappointingly small percentage of our clients take advantage of the program. When clients ask for ways to improve, this is always the first program I mention -- not because it’s an add-on service, but because it’s the right thing to do for your website.
For most small businesses, local SEO is a very important part of bringing in new traffic to your site, and that’s exactly where this program focuses. It works by increasing the size and improving the accuracy of your listings in business directories around the Web. This sends stronger trust signals to Google, which in turn makes them more likely to rank your Google Places page on the first page of search results. It’s a slow-moving but effective program, so don’t delay in signing up. I’m serious -- go sign up right now! If you don’t, you can expect to receive a personal email from me in the near future and I’ll keep pestering you until you sign up.
This one task can potentially increase your incoming search traffic by nearly 15%. Sounds pretty easy, right? That's because it is! Your one actionable takeaway this week is to GO SIGN UP.
In the coming weeks, we'll discuss a few more challenging topics in the world of Internet Marketing:
I hope you're looking forward to it as much as I am!
SEO & Social Media Manager