We're proud to announce the launch of Pronto Insights, a new tool within our client portal that allows you to access your most important marketing data all in one place. We've spent the last several months building these dashboards from the ground up, integrating with sources from around the web and gathering the data that small businesses need to understand their performance online.
Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way! What is SEO? SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.
A substantial marketing campaign is a crucial component of virtually any business. Without effective marketing strategies, your target audience won't be informed about your product and what you do. Through spreading the word about particular products and services, you're also letting the world know about your brand; The image that you project is the one potential customers will receive.
AdWords can be a great source of new leads for small businesses, but it can also be a very complicated system that takes a great deal of effort to build success with. One somewhat sneaky tactic by Google is that they make it very easy for businesses to get started with AdWords - just enter your credit card info, pick out some keywords, write an ad and you’re off! However, creating successful campaigns takes more than just a few minutes of your time.
You may have already heard about our new website platform called Phoenix. We're pretty proud of it. It's powerful, flexible and mobile responsive. And our team has been building beautiful websites on it.
Gone are the days of cookie-cutter templates.
Last week, Google announced that encrypting the data on your website through SSL will now give your site a small ranking boost. But is it an avenue worth exploring? Let's look at the facts.
SSL is an encryption protocol that allows for secure communication between parties over the internet.
At Pronto, we pride ourselves on offering improvements. So before a company becomes a Pronto client, we run their old website through a useful tool called Woorank.
Woorank crawls their website and pulls data from various sources looking for common SEO mistakes or other errors that could be affecting the performance of the site.