AdWords can be a great source of new leads for small businesses, but it can also be a very complicated system that takes a great deal of effort to build success with. One somewhat sneaky tactic by Google is that they make it very easy for businesses to get started with AdWords - just enter your credit card info, pick out some keywords, write an ad and you’re off! However, creating successful campaigns takes more than just a few minutes of your time.
You may have already heard about our new website platform called Phoenix. We're pretty proud of it. It's powerful, flexible and mobile responsive. And our team has been building beautiful websites on it.
Gone are the days of cookie-cutter templates.
Last week, Google announced that encrypting the data on your website through SSL will now give your site a small ranking boost. But is it an avenue worth exploring? Let's look at the facts.
SSL is an encryption protocol that allows for secure communication between parties over the internet.
At Pronto, we pride ourselves on offering improvements. So before a company becomes a Pronto client, we run their old website through a useful tool called Woorank.
Woorank crawls their website and pulls data from various sources looking for common SEO mistakes or other errors that could be affecting the performance of the site.
Than (pronounced “tun”) loves being challenged. Often when a client requests something outside of what our platform is normally able to handle, Than is the one who steps in and finds the best possible solution. His background in engineering makes him perfect for this.
Many small business owners feel overwhelmed by SEO. It’s such a huge and daunting subject that business owners think they don't have time to learn enough to effectively impact their search performance. However, most small businesses only need to focus on a smaller subset of the search industry - Local SEO. Although complicated in its own ways, the learning curve for Local SEO is much shorter and it can still have a big impact on search performance for small businesses.
What does a potato salad have to do with marketing? Well, not much you may think. But there are some interesting lessons to be learned from Zack Brown’s Kickstarter campaign in which this savvy young man has raised almost $50,000 just to make a simple potato salad.