I usually hate click-bait titles like the one above, but in this case, you'll be glad you stopped by. Reviews, good and bad can really have an impact on a business, but obviously, it's the positive ones you want to be getting. And there really is just one thing you should be doing to get more positive reviews for your business. But before we get to that, let’s talk a little bit about why online reviews are so important.
The first reason should be rather obvious - online reviews give potential customers who are researching your business valuable first-hand insight from previous or existing customers. They give your prospects a better idea of what it will be like to work with you. So what those reviews have to say can have a big impact on the final decision that your prospects make.
A less obvious reason behind the importance of online reviews is their impact on SEO - particularly Local SEO. The mapped listings you see in Google search results function in a slightly different way than the standard organic results, and there’s evidence that the quality, quantity, diversity and recency of online reviews can impact these rankings.
On top of that, if you get more than a handful of reviews on your Google Places listing, your star rating will start to appear in search results which can in turn draw more attention to your listing and get more people to click on it.
So what’s the one simple trick?
Okay, enough with the delay tactics - let’s get down to business. That one simple trick? ASK!
Yep, that’s it. The biggest thing holding back small businesses from getting more positive online reviews is the fact that they don’t have a system in place for asking their customers to leave reviews.
But won’t asking just mean more reviews overall? How do I know they’ll be positive? Well, the fact is that the majority of online reviews are positive.
Yelp has shared data about the reviews on their platform and 79% of them are 3 stars or higher.
Likewise, TripAdvisor has stated that 75% of their reviews are “Very Good” or “Excellent”. So just start asking for reviews and let the stars roll in!
Ok, I lied
Asking for reviews from your clients might be the biggest thing you can do to impact the volume of reviews your listings receive, but monitoring and responding to those reviews and managing your online reputation takes quite a bit more work, but it does pay off and what's more, it can really improve your business.
The one thing that looks worse than a bad review is a bad review that hasn’t been responded to by the business owner. No matter what you do to drive positive reviews to your listings, bad reviews will happen even if just maliciously and when they do, you need to be ready to respond and do everything you can to resolve the situation. Doing so will give other prospects confidence that this was a one-off incident and that even when things go wrong, you’ll always do what’s right for your customers and respond to their needs.
And it isn’t just bad reviews that need responses. A thankful response on a positive review can show prospects that you’re on top of your game, genuinely appreciate your customers and are ready to deliver amazing customer service to everyone you work with.
Managing your online reputation can be a daunting task even for small businesses. Your company likely has listings on dozens of directories like Google Places, Yahoo! Local, Yelp, CitySearch, etc.
So rather than trying to keep track of all your listings and manually checking for new reviews on each them, you can use a system that will handle all of that for you.
Our Review Monitoring tool allows you to track reviews across multiple listings and sends you an email notification as soon as new review has been posted. On top of that, you can send an email to your customers with direct links to your listings asking for a review.
If you want your online reputation to stand out and shine, this is the tool you need. You can get a sneak peek of what this software is capable of here. And if you’re interested in signing up, just head over to this page or send us an email with any questions you might have.
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