Google has a long list of search algorithm updates, index changes, and refreshes. For example, the 2012 “Penguin” update added a number of “spam” metrics, including keyword stuffing, and impacted an estimated 3.1% of
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Almost every manufacturer in today’s market faces the same set of challenges. Whether it’s generating more leads, broadening the scope of its client base, or simply modernizing its marketing strategy, one thing is for
Almost every manufacturer in today’s market faces the same set of challenges. Whether it’s generating more leads, broadening the scope of its client base, or simply modernizing its marketing strategy, one thing is for
Do you know how much you’re spending per lead from your marketing efforts? This simple metric can be elusive when your leads come from a mixture of offline and online methods, and especially considering
Ranking for keywords relevant to your business on search engines is a cornerstone of your website’s success. The Keyword Rankings Dashboard helps you track the performance of your most important keywords and see how
The Competitors Dashboard helps you see how you stack up against competitors by tracking important link metrics to see how they’re performing in search results. Let’s take a look at how to add and
You might think that the boom in social media, mobile apps, dynamic websites, and remarketing ads has rendered email newsletters obsolete. And yet, they continue to thrive. Some experts believe that email newsletters —
Digital marketing can be intimidating for decision-makers in the manufacturing industry. Many shops have gotten by without investing heavily in a website or internet presence, and their owners often question why they need them
Leads are among the most important metrics for any business. Our Leads Dashboard makes sure you have all the information you need about the leads coming to your website, helping you understand how they
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