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Online Advertising

Online Advertising

How to transition to Facebook PPC from AdWords PPC

We recently spent a good chunk of time writing about AdWords for beginners. It’s only natural that we would move on to the other pay-per-click (PPC) giant: Facebook Ads. Although it arguably doesn’t have

By Tim Kelsey
•
June 7, 2017

Online Advertising

What to Consider Before Pausing Underperforming Google AdWords Campaigns

You’ve done your competitor and keyword research. You’ve agonized over your ad and landing page copy. You’ve done everything possible to make sure that your PPC campaigns are optimized and ready to start attracting

By Tim Kelsey
•
May 31, 2017

Online Advertising

AdWords 101: From choosing keywords to improving your click-through rate

Business owners who think their education stopped the moment they finished college or grad school are in for a big shock. Learning new trades is critical to staying ahead of the competition, and in

By Tim Kelsey
•
March 15, 2017

Online Advertising

Try this 10-minute weekly routine to see if AdWords is right for you

At the risk of dating ourselves, we’ve been “doing” Google AdWords long before the first flannel-wearing millennials set up shop in cafes and made an entire freelance industry out of it. And from those

By Tim Kelsey
•
March 8, 2017

Content Marketing, Online Advertising, SEO

A Beginner’s guide to effective lead generation

Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses — even those with

By Tim Kelsey
•
January 5, 2017

Online Advertising, SEO

Generating More Leads for Your Business than You Thought Possible

When it comes to running a business, no matter how big or small, marketing and advertising is oftentimes the biggest challenge. Promoting the business you’ve worked so diligently to create may seem like a

By Tim Kelsey
•
December 1, 2016

Online Advertising

Analytics—Ignorance Is Not Bliss

When it comes to big data, analysis is a necessity. Many people make the assumption that ignorance is bliss because they don’t have to deal with the data that is being stored on their

By Tim Kelsey
•
May 3, 2016

Online Advertising

How ad blocking will change online advertising in 2016

According to the Global Web Index, 40% of browsers around the world have installed an ad blocker which is a rise of 28% from mid 2015. Towards the end of 2015, there were at

By Tim Kelsey
•
February 11, 2016

Online Advertising

Undeniable Proof That Your Small Business is Ready for AdWords

No matter how incredible your SEO is, there are always a handful of other sites at the very top of the results page. The only thing that sets these rankings apart from yours is

By Tim Kelsey
•
March 13, 2015

Online Advertising

How to transition to Facebook PPC from AdWords PPC

What to Consider Before Pausing Underperforming Google AdWords Campaigns

AdWords 101: From choosing keywords to improving your click-through rate

Try this 10-minute weekly routine to see if AdWords is right for you

A Beginner’s guide to effective lead generation

Generating More Leads for Your Business than You Thought Possible

Analytics—Ignorance Is Not Bliss

How ad blocking will change online advertising in 2016

Undeniable Proof That Your Small Business is Ready for AdWords

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