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One of the greatest challenges for marketers in the manufacturing industry is that the sales and lead generation needs of companies like yours are very different from the typical business. Even other B2B businesses

It’s never been as easy as it is today to measure the success of your shop or factory’s web marketing and online presence. But some would argue that we’re swiftly approaching “peak marketing data.”

So, you’re ready to implement marketing automation for your business. Good move. Marketing automation techniques allow you to implement automated lead nurturing tracks, follow-up systems, and more in-depth tracking to ensure a higher rate

One of the most common concerns we hear from manufacturers in relation to marketing is about relevancy. How effective and relevant are modern digital marketing tactics to the manufacturing industry – one that still