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The Pronto Blog

Resources to build, maintain, and promote your WordPress website

How Much Should It Cost for an MSP to Win a Client in a New Market?

If your cost per lead went up after you opened a second office, that number alone cannot tell you whether you have a problem. To judge a cost per lead, you need two other

By Pierre Mol
•
September 30, 2026

IT Marketing, MSP

Website and Martech Costs for MSPs: Why They Belong in the Marketing Growth Budget

Why should your MSP’s website maintenance and martech stack be budgeted as marketing growth spend rather than IT overhead? Because your website, CRM, marketing automation, call tracking, and related systems directly support customer acquisition,

By Pierre Mol
•
September 29, 2026

IT Marketing, MSP

MDF Funds for MSPs: How to Get Vendor Marketing Support

What SEO, AEO, and PPC actually cost a $3-10M MSP in 2027, and how to size a realistic digital marketing budget against expected lead volume.

By Pierre Mol
•
September 25, 2026

Websites

HotDocs Alternative Case Study: From Five Questionnaires a Month to Unlimited on WordPress

Case Study Summary Industry: Specialty manufacturing & professional presentation services Business type: B2B/B2C custom products & printing services Project type: Replacing a HotDocs questionnaire subscription with Gravity Forms Market: National, headquartered in Gainesville, FL

By Adam Selley
•
September 22, 2026

IT Marketing, MSP

Lunch-and-learns, local sponsorships, and the marketing budget line nobody plans for

What SEO, AEO, and PPC actually cost a $3-10M MSP in 2027, and how to size a realistic digital marketing budget against expected lead volume.

By Pierre Mol
•
September 14, 2026

Websites

WordPress Maintenance vs. Support: Key Differences for SMBs

WordPress maintenance is proactive, scheduled technical care for updates, backups, security, hosting and monitoring. WordPress support is on-demand human assistance when something needs to be fixed, changed or improved. At Pronto, Website Support extends

By Pierre Mol
•
September 14, 2026

AI, IT Marketing, MSP, PPC, SEO

The Real Cost of SEO, AEO, and PPC for a Growing MSP

What SEO, AEO, and PPC actually cost a $3-10M MSP in 2027, and how to size a realistic digital marketing budget against expected lead volume.

By Pierre Mol
•
September 7, 2026

AI, IT Marketing, MSP, PPC, SEO

How Much Should Your MSP Actually Spend on Sales & Marketing in 2027?

A revenue-based benchmark framework for how much a $3-10M MSP should budget for sales and marketing in 2027, and why revenue alone isn’t the full picture.

By Pierre Mol
•
September 4, 2026

Legal Marketing

An Estate Planning Law Firm Marketing Plan for a $2M Practice: What Marketing Should We Do First?

“What should we do first?” is a question we hear often from law firm owners who are ready to spend real money on marketing for the first time. It usually arrives with a second

By Pierre Mol
•
September 3, 2026

Resources to build, maintain, and promote your WordPress website

How Much Should It Cost for an MSP to Win a Client in a New Market?

Website and Martech Costs for MSPs: Why They Belong in the Marketing Growth Budget

MDF Funds for MSPs: How to Get Vendor Marketing Support

HotDocs Alternative Case Study: From Five Questionnaires a Month to Unlimited on WordPress

Lunch-and-learns, local sponsorships, and the marketing budget line nobody plans for

WordPress Maintenance vs. Support: Key Differences for SMBs

The Real Cost of SEO, AEO, and PPC for a Growing MSP

How Much Should Your MSP Actually Spend on Sales & Marketing in 2027?

An Estate Planning Law Firm Marketing Plan for a $2M Practice: What Marketing Should We Do First?

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Legal

Connect with us today!

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