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The Pronto Blog

Resources to build, maintain, and promote your WordPress website

AI, SEO

How Do I Get My Company Recommended by ChatGPT?

To get recommended by ChatGPT, make sure it can reach your website and say clearly what you offer and who it’s for. Back that up with real reviews and case studies. Then ask ChatGPT

By Pierre Mol
•
October 26, 2026

AI, SEO

Why Do Our Competitors Show Up in ChatGPT and We Don’t?

ChatGPT and other AI tools favor businesses they can easily understand, trust, and explain. To catch up, focus on searches where buyers choose a provider, then make four things clear on your website: what

By Pierre Mol
•
October 19, 2026

IT Marketing, MSP

Build your MSP’s 2027 sales and marketing budget: a worksheet

Build your MSP’s 2027 sales and marketing budget by setting an affordable annual target, accounting for existing payroll and commitments, and allocating the remaining funds across systems and marketing programs. Track approved vendor contributions

By Pierre Mol
•
October 16, 2026

AI, SEO

How to Appear in AI Search Results: The Definitive Guide for 2026

Search is evolving dramatically with Google’s AI Mode and AI Overviews now front and center in results. On top of that, most buyers are starting their buying journey with ChatGPT, Claude or other similar

By Chris Thomson
•
October 14, 2026

IT Marketing, MSP

Should your MSP spend leftover 2026 marketing budget on PPC before December 31?

Put leftover 2026 marketing budget into PPC when your MSP already has a campaign generating qualified sales opportunities and evidence that additional spending can produce more. If you’re starting from scratch, commit to a

By Pierre Mol
•
October 12, 2026

IT Marketing, MSP

How Much Should It Cost for an MSP to Win a Client in a New Market?

If your cost per lead went up after you opened a second office, that number alone cannot tell you whether you have a problem. To judge a cost per lead, you need two other

By Pierre Mol
•
September 30, 2026

IT Marketing, MSP

Website and Martech Costs for MSPs: Why They Belong in the Marketing Growth Budget

Why should your MSP’s website maintenance and martech stack be budgeted as marketing growth spend rather than IT overhead? Because your website, CRM, marketing automation, call tracking, and related systems directly support customer acquisition,

By Pierre Mol
•
September 29, 2026

IT Marketing, MSP

MDF Funds for MSPs: How to Get Vendor Marketing Support

What SEO, AEO, and PPC actually cost a $3-10M MSP in 2027, and how to size a realistic digital marketing budget against expected lead volume.

By Pierre Mol
•
September 25, 2026

Websites

HotDocs Alternative Case Study: From Five Questionnaires a Month to Unlimited on WordPress

Case Study Summary Industry: Specialty manufacturing & professional presentation services Business type: B2B/B2C custom products & printing services Project type: Replacing a HotDocs questionnaire subscription with Gravity Forms Market: National, headquartered in Gainesville, FL

By Adam Selley
•
September 22, 2026

Resources to build, maintain, and promote your WordPress website

How Do I Get My Company Recommended by ChatGPT?

Why Do Our Competitors Show Up in ChatGPT and We Don’t?

Build your MSP’s 2027 sales and marketing budget: a worksheet

How to Appear in AI Search Results: The Definitive Guide for 2026

Should your MSP spend leftover 2026 marketing budget on PPC before December 31?

How Much Should It Cost for an MSP to Win a Client in a New Market?

Website and Martech Costs for MSPs: Why They Belong in the Marketing Growth Budget

MDF Funds for MSPs: How to Get Vendor Marketing Support

HotDocs Alternative Case Study: From Five Questionnaires a Month to Unlimited on WordPress

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