Digital Marketing Blog & WordPress Resources for Small Businesses

IT Marketing, Websites

How key investments helped Orchestrate Technologies stand out

Founded in July, 2013, Orchestrate Technologies went from a small IT provider in Cincinnati to a nationally recognized and awarded managed IT services provider in a few short years. Although we can’t take credit

By Tim Kelsey
•
June 21, 2017

Email Marketing

Improve your email open rate by 29% with automation

At its most basic level, marketing is about promoting products and services. But from million-dollar Super Bowl commercials to paying a high school kid to spin a cardboard ad down on main street, choosing

By Tim Kelsey
•
June 21, 2017

Industrial Marketing

How ignoring these 5 vanity metrics can help you focus on what matters for your business

It’s never been as easy as it is today to measure the success of your shop or factory’s web marketing and online presence. But some would argue that we’re swiftly approaching “peak marketing data.”

By Justin Millerson
•
June 20, 2017

Industrial Marketing

Step by Step Guide to Effective Manufacturing Marketing Automation

So, you’re ready to implement marketing automation for your business. Good move. Marketing automation techniques allow you to implement automated lead nurturing tracks, follow-up systems, and more in-depth tracking to ensure a higher rate

By Justin Millerson
•
June 13, 2017

Content Marketing

Focus on Quality, not Quantity: 4 Tips for Better Content

When it comes to content marketing, there is only one commandment: Write something your customers will find meaningful, or don’t write at all. And if there was ever a debate between quality and quantity

By Tim Kelsey
•
June 8, 2017

Online Advertising

How to transition to Facebook PPC from AdWords PPC

We recently spent a good chunk of time writing about AdWords for beginners. It’s only natural that we would move on to the other pay-per-click (PPC) giant: Facebook Ads. Although it arguably doesn’t have

By Tim Kelsey
•
June 7, 2017

Content Marketing

How to Build Your Business with Quality eBooks

If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools

By Tim Kelsey
•
June 7, 2017

Industrial Marketing

The state of marketing in the manufacturing industry

One of the most common concerns we hear from manufacturers in relation to marketing is about relevancy. How effective and relevant are modern digital marketing tactics to the manufacturing industry – one that still

By Justin Millerson
•
June 6, 2017

Online Advertising

What to Consider Before Pausing Underperforming Google AdWords Campaigns

You’ve done your competitor and keyword research. You’ve agonized over your ad and landing page copy. You’ve done everything possible to make sure that your PPC campaigns are optimized and ready to start attracting

By Tim Kelsey
•
May 31, 2017

Resources to build, maintain, and promote your WordPress website

How key investments helped Orchestrate Technologies stand out

Improve your email open rate by 29% with automation

How ignoring these 5 vanity metrics can help you focus on what matters for your business

Step by Step Guide to Effective Manufacturing Marketing Automation

Focus on Quality, not Quantity: 4 Tips for Better Content

How to transition to Facebook PPC from AdWords PPC

How to Build Your Business with Quality eBooks

The state of marketing in the manufacturing industry

What to Consider Before Pausing Underperforming Google AdWords Campaigns

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