Digital Marketing Blog & WordPress Resources for Small Businesses

Industrial Marketing

Monetizing the Value of Educational Marketing Content

No generation of consumer has ever had more control over the information flow that informs their decision making prior to making a purchase. Whether an eager car buyer comparing and contrasting the latest competing

By Justin Millerson
•
January 17, 2017

Uncategorized

eCards: an inventive and noninvasive marketing tool

Let’s face it — in today’s economy, direct mailers are not well-regarded by consumers, and sales calls are no better. Even when customers are loyal to your business and associate your brand with positive

By Tim Kelsey
•
January 12, 2017

Brand Building

One marketing misconception to drop in 2017

I’m sorry to be the bearer of bad news, but here it is: There isn’t a silver bullet that will fix all your sales, marketing and lead generation issues. It’s not unusual for a

By Tim Kelsey
•
January 11, 2017

Industrial Marketing

Free tools for inbound marketing of your manufacturing company

Inbound marketing for manufacturing companies is rapidly changing. The process by which people choose products and spend their budget has changed dramatically due to the Internet, and manufacturing is increasingly affected. Marketing methods for

By Justin Millerson
•
January 10, 2017

Content Marketing, Online Advertising, SEO

A Beginner’s guide to effective lead generation

Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses — even those with

By Tim Kelsey
•
January 5, 2017

Industrial Marketing

Guide to industrial blogging

At the heart of most successful digital marketing campaigns is a blog, and for good reasons. Blogs represent a chance for your manufacturing business to discuss topics that are important to your prospects. It

By Justin Millerson
•
January 3, 2017

Brand Building

Why is Marketing Research Important for Your Business?

Bonus Material: 25 Website Must-Haves Marketing research involves gathering and analyzing facts about a given business environment. Both new and existing businesses conduct marketing research projects, but with different objectives. A new business may

By Tim Kelsey
•
December 29, 2016

Uncategorized

Why A/B testing is overrated

Every website on the internet wants to be more efficient at achieving its goals – most commonly converting visitors into leads or customers. For a long time, website owners had very little data to

By Tim Kelsey
•
December 29, 2016

Ecommerce

Why you need to integrate an order management system with your eCommerce website

Any e-retailer will tell you how tedious it is to manually place supply entries in spreadsheets. There is nothing quite so tedious as entering entire sales channels modifying quantities, placing entries and yet run

By Tim Kelsey
•
December 22, 2016

Resources to build, maintain, and promote your WordPress website

Monetizing the Value of Educational Marketing Content

eCards: an inventive and noninvasive marketing tool

One marketing misconception to drop in 2017

Free tools for inbound marketing of your manufacturing company

A Beginner’s guide to effective lead generation

Guide to industrial blogging

Why is Marketing Research Important for Your Business?

Why A/B testing is overrated

Why you need to integrate an order management system with your eCommerce website

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