I don’t have a cohesive marketing strategy.
My marketing isn’t getting the results it should.
Conversations with business owners inspired us to develop a different method for building websites and launching marketing campaigns. Most marketing firms operate as a campaign-execution team, providing off-the-shelf solutions and relying on the client for strategy and direction. This reactive approach can work, but not for everyone and it isn’t always the most effective path to growth.
Every business is different, and we knew we needed to draw outside the lines, move from reactive to proactive, and leave behind the off-the-shelf solutions. We needed to understand our clients better.
We changed how we communicate with clients by moving to weekly phone calls, and we changed how we develop campaigns by introducing our Marketing Blueprint. The Blueprint is the first step, six weeks of working with you to define your buyer personas, identify your areas of differentiation, analyze your SEO, and develop convincing pitches and sales letters. It’s the foundation of a sound marketing strategy, and about as far from an off-the-shelf solution as possible.
The Growth Management program then puts this strategy into action. The Growth Managers on our team spend much of their time collaborating with our business-owner clients, as their marketing partner. After every call, the Growth Manager has projects to complete and so does the business owner they’re working with. It’s all significantly more resource intensive, but we believe it’s well worth it.
Head of Growth Management Division
Account Manager, A Couple of Gurus
Owner and CEO, Jasco Technology
We work with business leaders that are tired of wearing too many hats. You can finally have a trustworthy partner to lead your marketing efforts.
We support marketing directors and leaders by being an extension of your team. You no longer have to manage all your marketing campaigns on your own.
We work with sales reps and account managers to make sure you have the marketing collateral you need to attract better leads and close deals.
When you sign up for a managed website with Pronto, the focus is on the website: A Project Manager works with you to build the site to your specifications, and when it goes live, you can send unlimited requests to our shared support team 24/5. This is a fantastic option for many of our clients and it’s very affordable.
When you hire one of our Growth Managers, the focus is on the overall growth of your business. Your Growth Manager will research your industry, learn about your business, and help to define your goals. They will determine the strengths and weaknesses of your current marketing, and propose new and improved campaigns. They’ll develop your growth plan, which includes the design and structure of your website. Your Growth Manager will be your single point of contact and you will have calls with them on a weekly or bi-weekly basis.
In summary, when you sign up for a managed website, the project is led by you and executed by the Pronto team. When you hire a Growth Manager, you’ll have a dedicated marketing partner working with you to grow your business.
Skepticism is reasonable: You've probably been exposed to some sort of "blueprint" or "roadmap" before. Maybe it wasn't all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn't provide specifics, or any real value.
The Pronto Marketing Blueprint isn't just a proposal. Rather than "pitching" you services, the goal of this Blueprint is to demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you'll benefit from, even if you don't choose to hire us for Ongoing Growth Management.
Most importantly, this isn't generic. While we adhere to inbound marketing best practices, the advice we provide in the Blueprint is always unique because it’s been created by researching your unique business.